4 Content Types for Instagram & How to Use Them
Posting to Instagram is so much more than creating content for a single square. When you think about it, Instagram has not 1, but 4 different types of content that you can post. Here are ways you can utilize all of them:
1) The Classic Post
You know it. A simple graphic or sleek edited picture uploaded to your Instagram feed. It’s a classic choice and it’s the backbone of your Instagram feed. Make sure the quality and content of your posts stays consistent.
2) The Video Post
Here’s a different take on the classic post – the video. Video content is a fantastic feature on Instagram, allowing you to upload videos of up to 60 seconds – or 10 minutes if you’re using IGTV. You can use videos to show behind-the-scenes footage, provide awesome clips from a vlog, or to showcase a high-quality promotional video.
3) The Carousel Post
What’s better than a single classic post? When you can post multiple times! The Instagram carousel feature allows to you to post up to 10 different posts. While most people don’t use all 10 slots, it can be fun to play with the carousel feature – showing variations on a single image or creating a graphic that tells a story as you swipe along!
4) The Story
My new favorite part of Instagram is the Instagram Story. Your story lives for 24 hours unless you make it a highlight on your profile that visitors can click through any time. Not only does it disrupt the typical 1:1 Instagram square, but it lets you play with boomerangs, videos, posts, and tons of other content.