Social media was supposed to be a side gig. I went to school to be a writer, a filmmaker, a storyteller – not the girl who spends eight hours brainstorming the perfect hashtag for a picture of her lunch. But when I started booking gigs running social media pages and teaching people how to develop their own marketing strategies, something sparked. I realized that my passion for storytelling and my skills set for digital marketing were inherently intertwined. Creating a brand is creating a character. Sharing a post is telling a story. Digital marketing is storytelling.